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Job Purpose

  • Establish and develop an efficient network of dedicated distributors or partners for the Farm and hatchery segment in concert with the Area Manager.
  • Develop and implement a specific business and action plan for each distribution partner.
  • Create efficient partnerships with local resellers and evaluation of the performance through agreed KPI’s.
  • Create sales and margin growth in the hatchery or farm segment and maximize market shares and assist the Area Manager in reaching the country targets and objectives.
  • Be the eye and ears in the market, identify opportunities and risks.
  • Create and increase brand value.

Key Responsibilities

  • Assist the Area Manager in implementing the sales strategy in the allocated territory of the distributors.
  • Implement and evaluate a yearly updated business plan for each distribution partner.
  • Support the commercial development of the business in the allocated territory by creating  and driving demand & consumption of the product portfolio, therefore increasing market share. Identify and suggest corrective timely actions where needed.
  • Create commercial initiatives for the local market.
  • Train the distribution network and their sales representatives in our existing product portfolio.
  • Maintain and further build on the commercial contacts with customers portfolio to ensure that set turnover (budget) is realized.
  • Provide after sales service for established customers.
  • Hold overview of current stock levels at each distributor and their sales network where applicable (e.g. retail shops) and identify opportunities to drive sales, including aged and excess inventory.
  • Create a recommended stock holding profile based on our market goals.
  • Create forecasting cadence with distributors and ensures sufficient accuracy that fits the internal processes and supply chain needs. Asist the Area Manager with the monthly forecast and planning.
  • Coordinate the commercial launch of new products with relevant departments and or functions.
  • Follow up and report market trends and competitors information.
  • Remain well informed and updated about market and customer evolutions and developments in the allocated territory.
  • Identify the different customer needs and map the customer journey through a process of creating awareness, increasing considerations, efficient sales process and after sales. Ensure customer satisfaction levels are high and report potential issues of dissatisfaction.
  • Collaborate with other departments including customer service, market intelligence, marketing, product management and operations to ensure increasing customer service levels.
  • Put in place structured distributor agreements and/or service level agreements according to centralized instructions and templates while making sure that agreed terms and conditions are correctly implemented.
  • Manage the account receivables, credit limits and payment terms of each allocated account.
  • Create a structured and weekly sales report for the Area Manager.

Qualifications and experience

  • Minimum 5 years experience in sales and marketing in aquaculture industry or related job functions
  • Experience and proven track record in managing distributor networks highly preferred
  • Commercially driven with a strong track record of revenue growth and market share expansion
  • Fuel proficiency in Sales Excellence methodology
  • Project Management Skills (ability to manage multiple projects and relationship simultaneously)
  • Bachelor degree from Fishery, Veterinary major is preferred or Bachelor degree from any major to exposure which have strong background experience.
  • Good English (verbal-written) skills strongly preferred
  • Good knowledge of MS Office, especially Excel, Word, PowerPoint required

Personal attributes/characteristics

  • Service minded
  • Target focused
  • Collaborative, innovative and passionate
  • Good negotiation and communication skills
  • Show great interest and willingness to learn product features
  • Willingness to take responsibility and ownership of the allocated tasks
  • Flexible
  • Ability to work as a team member

Reports to: Area Manager

Direct reports: NA

Location: West Java or East Java, Jakarta or Tangerang.  Frequent travel required

We offer a challenging job in a dynamic sector and growing company with a compatible salary package in-line with your experience. If you want to apply for this job, then please forward your CV and motivation letter to Mr. Marc De Feyter, HR Director, at