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Job Purpose

  • To implement the company’s commercial plan by taking responsibility for the commercial activities and sales results in Vietnam. The Area Manager has to secure and improve the business and strive towards a solid growth.
  • To define (according to the company’s business plan) and execute the commercial strategy and action plan for the Area, with all necessary steps, tools, resources and timelines for the deliverable results.
  • To manage a commercial team
  • To implement strategic decisions of the Group Management Team in the local company and translate those decisions into specific actions.

Key Responsibilities

  • Build, propose and implement the area’s objectives, strategies and tactics (action plan) to reach the companies goals.
  • Executing commercial activities of the Benchmark Advanced Nutrition products to Key Accounts (big customers and/or key distributors) within the allocated area
  • In coordination with the Regional Sales Director, follow up the sales, the customers and distributors in the area to ensure supply to the designated list of Key Accounts (KA)
  • Follow up the local company’s performance
  • Identify and support the synergies and opportunities for the wider Benchmark business growth
  • Secure and improve the business and strive towards a solid growth
  • Be responsible for the forecast of the KA and miscellaneous end users in the area
  • Elaborate specific actions and goals to ensure that targets can be reached
  • Negotiate and conclude large and long-term contracts
  • Follow up on customers development and signalling role of developments in the field to ensure that decision makers can anticipate on new market evolutions
  • Responsible for the delivery of sales and gross margin targets, as well as for the collection of A/R
  • Provide technical support to the KA, educate the sales team and organize the assistance by the company’s technical support staff
  • Facilitate and assist product deliveries to the KA, either by assistance to Supply Chain on logistics and/or by efficient cooperation with Product Support people on registrations and product legislation matters
  • Provide correct follow up and after sales service for established KA
  • Follow up and report market trends and competitor information and assist with the local market analysis, as directed by the Group
  • Give correct and on time reports, such as monthly sales forecasting, weekly sales report, monthly sales report commenting, etc.
  • Manage OPEX of the allocated area
  • Responsible for the people management of the local commercial team: staff planning, recruitment, evaluation, review, qualification, etc.
  • Motivate the team to ensure that their competencies, skills and know-how are used and developed in the best possible way
  • Cooperate and coordinate with local OPS and FIN staff to warrant the company’s business goals.
  • Support and coordinate local implementation of commercial projects

Qualifications and experience

  • Master degree or similar
  • Minimum 5 years of experience in sales management
  • Proven relevant and successful sales experience
  • Experience in the aquaculture industry
  • Adequate technical know how to lead a team of technically skilled sales people
  • Experience in an international commercial environment

Personal attributes/characteristics

  • Fluent in verbal and written English communication
  • Target focused and result driven
  • Taking initiatives
  • Dynamic and assertive personality
  • Ability to work independently and as team player
  • Willing to travel extensively
  • Social and communicative, able to connect
  • Strong organizational & time management competences
  • Ability to lead and motivate team
  • Strong drive to continuously enhance relevant knowledge & skills
  • Brave and ambitious
  • Show interest in technical development
  • Good knowledge of MS Office, especially Excel, Word, PowerPoint

Reports to: Regional Sales Director

Direct reports: Local Account Managers

Location: Ho Chi Minh City (Vietnam), Frequent travel required

We offer a challenging job in a dynamic sector and growing company with a compatible salary package in-line with your experience. If you want to apply for this job, then please forward your CV and motivation letter to Mr. Marc De Feyter, HR Director, at