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Framing the Market Opportunity

China remains the world’s largest aquaculture market—an arena where precision, performance, and innovation are not optional, but essential. As the industry evolves toward more sustainable, technology-driven practices, INVE is deepening its commitment to Chinese producers with a renewed focus on leadership, local support, and the power of early-stage care.

A Fresh Chapter – Leadership Renewal in China

INVE is proud to announce key changes in its China leadership team. These updates reflect our long-term vision to build a stronger, more responsive local presence—one that brings INVE’s global expertise closer to the needs of Chinese hatcheries and nurseries.

Led by a dynamic team with deep technical understanding and commercial insight, INVE China is better positioned than ever to support producers in reaching new levels of success, consistency, and sustainability.

Wen Ming, Area Manager China (INVE Aquaculture)

China is the world’s largest aquaculture market. Despite decades of rapid development, it remains full of opportunities. We are committed to bringing INVE’s leading integrated solutions—including Artemia, Early stage feed, and health products—to China. This helps customers enhance quality, improve biosecurity, and ultimately reduce overall costs. INVE has already established an excellent market reputation and brand foundation in China. Moving forward, we will combine global expertise with localized solutions to open a new chapter together with our partners.

Gao Song General Manager China (INVE Aquaculture)

This year marks the 30th anniversary of Tianjin INVE Aquaculture Co., Ltd.—INVE Group’s first subsidiary established in China. Over the past three decades, INVE has consistently upheld the principles of sustainable development. By pioneering and applying advanced technologies, we have delivered high-quality products to the Chinese market, actively participating in and contributing to the growth of China’s aquaculture industry. Looking ahead, we are confident in our continued commitment to the Chinese market. We will further deepen our presence, dedicated to providing aquaculture customers with more advanced technologies and products to support the industry’s prosperous development.

Strategic Focus – A Visit from INVE’s CEO

To mark this renewed strategic emphasis, INVE CEO Patrick Waty is visiting China to engage directly with customers, partners, and the local team. His visit underscores the importance of the Chinese market in INVE’s global strategy and highlights our commitment to collaborative growth.

 From left to right: Wen Ming, Patrick Waty, and Gao Song (INVE Aquaculture)

This visit is not just symbolic—it is a clear message that INVE is here to grow together with China, Waty shared. We believe in building real value for our customers, and that starts with being present, listening, and responding to the needs of local producers.

From left to right: Lin Wenlong (Longcheng), Wen Ming, and Patrick Waty (INVE Aquaculture)

A Proven Approach – Early-Stage Care for Chinese Aquaculture

INVE brings over four decades of global expertise to support the full early-stage production cycle of shrimp and marine fish, from high-quality Artemia and AI-powered monitoring tools to targeted probiotics and precision microdiets.

What sets INVE apart is its pioneering role in adapting proven Mediterranean aquaculture practices to tropical and high-intensity conditions—a process we call “tropicalisation.” This approach has already transformed shrimp and marine fish hatchery performance in other parts of Asia, and now it’s fully ready to benefit Chinese producers.

Whether it’s through our SEP-Art® Artemia separation, the AI-powered SnappArt360 monitoring system, or high-performing starter diets and probiotic health solutions, INVE empowers hatcheries with the tools to raise stronger, more resilient animals, right from the start.

Looking Ahead – A Clear Vision for China

INVE’s presence in China isn’t just about products, it’s about partnership. With a stronger local team, a CEO-backed commitment to the market, and a portfolio designed for performance and sustainability, INVE is ready to support Chinese hatcheries through the next phase of growth.

Early-stage care isn’t just a service—it’s a strategy. And with INVE, Chinese aquaculture can unlock new levels of predictability, profitability, and long-term resilience.

In aquaculture,  success begins where life begins—and we are here to make that start stronger than ever.