Kiliç Deniz, Turkey (3)
Aiming to increase brand preference for Kiliç Deniz products and for Turkish and Mediterranean seafood in general, Kiliç continuously looks for new ways to market their fish in a modern and attractive way.
With an official certificate for organic fish farming and the launch of its organic retail brand, Kiliç aims to meet the demand of today’s food-critical consumer for clean, traceable and healthy seafood.
Every fish that leaves our store carries my family name. I consider this to be a great responsibility.
Mr. Orhan Kiliç
13-22 MONTH LIFECYCLE
Kiliç’s organic marine fish is cultured in a 13-14 month lifecycle for seabream, and 16-22 months for seabass. At this point the fish have reached their portion size of ca. 600 gr.
The entire production cycle of the fish is monitored through a traceability system. All transactions from hatchery to packaging stage, are electronically recorded accounted for.
2 RETAIL STORES
The company has set up Kiliç branded retail stores in Bodrum and Izmir. There are plans to open up more of them in major cities throughout Turkey .